Finding a foundation that looks like your skin, only smoother, is half the battle, and this one makes it easier. With 24 shades and coverage you can build from medium to full, it works for a quick weekday face just as well as for family photos, church or a holiday party.

What you'll love

• Formula: Liquid foundation made with Earth Marine Water
• Coverage: Buildable, from medium to full
• Feel: Lightweight and breathable
• Wear: Long-wearing and transfer-resistant
• Shades: 24 shades, numbered 00 through 23

How to apply

Start with a small amount and blend outward from the center of your face with a brush or a damp sponge. Add a second thin layer only where you want more coverage, then finish with your favorite setting powder.

Find your shade

Not sure which number is yours? Stop by the boutique for complimentary makeup matching and we'll help you find it. The shade selector above shows current availability for each shade.

Order online for shipping anywhere in the U.S., or choose free pickup at our boutique in downtown Marion, Virginia.

Shipping

• We ship within the United States. Standard flat-rate shipping is $7.95, and standard shipping is FREE on orders of $125 or more (after discounts, before taxes).
• Orders are processed and packed within 1–3 business days (Monday–Friday, excluding holidays).
• Standard delivery takes 3–7 business days after shipping, so most orders arrive within 4–10 business days of being placed.
• Orders ship via USPS, UPS, FedEx, or another qualified carrier. You'll receive a tracking email once your order ships.
• FREE local pickup is available at 201 E. Main Street, Suite 109, Marion, VA. Choose Local Pickup at checkout and wait for your ready-for-pickup notification before visiting.

Returns

• Online orders: returns must be requested and postmarked within 14 days of delivery. In-store purchases: within 14 days of purchase.
• To start a return, email hello@justbelieveboutique.com or call (276) 780-3733 with your order number.
• Items must be unworn, unwashed, and in new condition with all tags attached, and free of odors, makeup, pet hair, stains, or wear.
• Approved returns receive store credit only. Please allow 5–7 business days after we receive your return for processing.
• Final sale (not returnable): giveaways, accessories, jewelry, hats, hair accessories, beauty and skincare, perfume, drinkware, home décor, intimates, leggings, gift cards, clearance, items discounted 30% or more, and items marked “Final Sale.”
• Original shipping is nonrefundable, and return shipping is the customer's responsibility unless the item arrived damaged, defective, or incorrect.
• Damaged, defective, or wrong item? Email us within 3 days of delivery with your order number and photos.
• Exchanges: return the eligible item for store credit, then use it toward the size or color you want.

See our full Shipping Policy and Refund Policy for complete details.

How much coverage does it give?
Coverage is buildable from medium to full. Start with a thin layer and add more only where you want it.

How many shades are there?
24 shades, numbered 00 through 23. The shade selector on this page shows current availability.

What is the formula made with?
It's a liquid foundation made with Earth Marine Water.

How does it feel and wear?
It feels lightweight and breathable, with long-wearing, transfer-resistant coverage.

How should I apply it?
Blend a small amount outward from the center of your face with a brush or damp sponge, then build where you'd like more coverage.

Can you help me choose my shade?
Yes. Stop by our boutique in downtown Marion, Virginia, for complimentary makeup matching.