Privacy policy
Last Updated: July 10, 2026
At Just Believe Boutique, we believe your trust is just as important as your purchase. We are committed to protecting your privacy and handling your personal information responsibly, transparently, and in accordance with applicable laws.
This Privacy Policy explains how Just Believe Boutique collects, uses, stores, shares, and protects your information when you:
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Visit our website
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Make a purchase
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Create an account
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Join our email or SMS list
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Participate in promotions or giveaways
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Contact our customer service team
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Interact with us on social media
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Visit our retail location
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Use any services provided through our Shopify-powered website
By using our website, you agree to the practices described in this Privacy Policy.
WHO WE ARE
Just Believe Boutique
201 E. Main Street, Suite 109
Marion, Virginia 24354
United States
Phone: (276) 780-3733
Email:
hello@justbelieveboutique.com
Website:
INFORMATION WE COLLECT
Depending on how you interact with our business, we may collect the following information.
Personal Information
When placing an order or creating an account, you may provide:
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Name
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Billing address
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Shipping address
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Email address
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Telephone number
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Date of birth (if voluntarily provided)
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Account username and password
Payment Information
Payments are securely processed through Shopify Payments and other authorized payment providers.
We do not store complete credit card numbers on our servers.
Payment providers may collect:
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Credit card information
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Debit card information
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Billing information
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Payment confirmation
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Fraud prevention information
Order Information
When you shop with us we collect information including:
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Products viewed
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Products purchased
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Shopping cart contents
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Wishlist items
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Returns
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Exchanges
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Gift card purchases
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Loyalty activity
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Purchase history
This allows us to provide customer service and improve your shopping experience.
Device Information
When visiting our website we automatically collect certain technical information including:
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IP Address
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Browser type
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Device type
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Operating system
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Time zone
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Referral website
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Pages viewed
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Time spent on pages
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Click activity
Cookies & Similar Technologies
Our website uses cookies and similar technologies to:
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Remember your shopping cart
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Keep you logged in
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Improve website performance
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Analyze website traffic
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Personalize your shopping experience
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Measure advertising performance
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Deliver relevant advertisements
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Prevent fraud
Some cookies are required for the website to function properly.
Others help us improve your experience.
GOOGLE ANALYTICS
We use Google Analytics 4 (GA4) to better understand how visitors use our website.
Google Analytics may collect:
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Pages visited
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Time spent on pages
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Device information
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Browser information
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Geographic region
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Traffic sources
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Website interactions
This information helps us:
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Improve navigation
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Improve product organization
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Improve website performance
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Understand customer behavior
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Improve product discoverability
Google may process this information according to its own Privacy Policy.
GOOGLE MERCHANT CENTER
We participate in Google Merchant Center and Google Shopping.
Product information including:
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Pricing
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Availability
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Product images
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Product descriptions
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Product categories
may be shared with Google to display our products in search results and shopping listings.
META (FACEBOOK & INSTAGRAM)
We use Meta technologies including:
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Facebook Pixel
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Meta Conversions API (where applicable)
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Facebook Shops
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Instagram Shopping
These technologies help us:
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Measure advertising performance
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Understand customer interests
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Improve advertising
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Create custom audiences
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Retarget visitors
Meta may receive information regarding website interactions according to their own privacy policies.
KLAVIYO EMAIL & SMS
If you subscribe to our email or text messaging programs, we may collect:
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Email address
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Mobile phone number
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Shopping activity
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Website browsing behavior
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Purchase history
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Engagement with emails
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SMS interactions
We use this information to provide:
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Order updates
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Promotions
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Product launches
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Sale notifications
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Personalized recommendations
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Educational content
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Event announcements
You may unsubscribe at any time by:
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Clicking "Unsubscribe" in any email
or
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Replying STOP to any text message.
SHOPIFY
Our website is hosted by Shopify.
Shopify processes information necessary to:
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Process payments
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Detect fraud
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Secure transactions
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Manage orders
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Improve platform performance
You can learn more about Shopify's privacy practices through Shopify's own Privacy Policy.
ARTIFICIAL INTELLIGENCE
We may use artificial intelligence tools to assist in creating:
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Product descriptions
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Marketing materials
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Email content
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Website content
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Product categorization
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SEO optimization
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Customer service assistance
AI-generated content is reviewed by members of our team before publication.
We do not sell your personal information to AI companies for model training.
HOW WE USE YOUR INFORMATION
We use your information to:
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Process orders
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Ship purchases
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Process returns
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Provide customer support
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Communicate about your orders
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Improve our website
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Personalize your shopping experience
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Recommend products
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Improve search functionality
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Improve SEO
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Measure marketing performance
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Prevent fraud
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Comply with legal obligations
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Maintain business records
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Improve customer service
WHY WE COLLECT YOUR INFORMATION
We collect only the information reasonably necessary to:
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Operate our boutique
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Serve our customers
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Improve our products
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Improve our website
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Build better customer experiences
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Grow our business responsibly
We strive to collect the minimum amount of personal information necessary for these purposes.
SHARING YOUR INFORMATION
Just Believe Boutique respects your privacy.
We do not sell your personal information for money.
However, we may share limited information with trusted third parties that help us operate our business and serve our customers.
These include:
Shopify
To process orders, payments, fraud prevention, customer accounts, and website functionality.
Payment Processors
Including Shopify Payments, Shop Pay, PayPal, Apple Pay, Google Pay, and other approved providers.
Shipping Partners
Such as USPS, UPS, FedEx, DHL, and other shipping carriers necessary to deliver your orders.
Marketing Platforms
Including services such as:
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Klaviyo
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Meta (Facebook & Instagram)
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Google Ads
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Google Merchant Center
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Google Analytics
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Pinterest
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TikTok
- Amazon Storefront
These providers help us deliver relevant advertising, analyze website traffic, and communicate with our customers.
Website & Technology Providers
We may use trusted service providers to assist with:
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Website hosting
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Search engine optimization (SEO)
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Website performance
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Product data management
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Inventory management
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Email delivery
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SMS delivery
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Cloud storage
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Security monitoring
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Analytics
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Customer support
These providers receive only the information necessary to perform their services and are expected to protect your information.
COOKIES & TRACKING TECHNOLOGIES
Our website uses cookies, pixels, tags, web beacons, and similar technologies to improve your experience.
These technologies help us:
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Remember your preferences
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Keep you logged into your account
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Save your shopping cart
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Measure advertising effectiveness
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Understand website performance
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Personalize content
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Improve search results
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Prevent fraud
You may disable cookies within your browser settings. Please note that disabling cookies may affect certain website functionality.
TARGETED ADVERTISING
We may use information collected through our website to display personalized advertisements on platforms including:
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Google
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Facebook
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Instagram
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Pinterest
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Other advertising networks
These advertisements may be based on:
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Products viewed
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Shopping activity
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Previous purchases
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Website interactions
You may opt out of certain targeted advertising through your browser settings or advertising platform preferences.
EMAIL & SMS COMMUNICATIONS
If you subscribe to our email or SMS marketing, you may receive communications regarding:
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New arrivals
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Sales
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Promotions
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Events
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Product launches
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Restocks
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Educational content
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Boutique news
You may unsubscribe at any time by:
Email:
Clicking the "Unsubscribe" link at the bottom of any marketing email.
SMS:
Replying STOP to any text message.
Standard message and data rates may apply.
CUSTOMER REVIEWS
If you submit:
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Reviews
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Testimonials
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Photos
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Videos
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Social media posts
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Product feedback
you grant Just Believe Boutique permission to display and use this content for marketing purposes unless you request otherwise.
We may edit submissions for spelling, formatting, or length without changing the meaning of your review.
DATA SECURITY
Protecting your information is important to us.
We maintain reasonable administrative, technical, and physical safeguards designed to protect your information.
These include:
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Secure payment processing
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SSL encryption
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Password protection
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Secure Shopify hosting
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Access controls
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Routine software updates
While we work to protect your information, no online transmission or storage system can be guaranteed to be completely secure.
DATA RETENTION
We retain personal information only for as long as reasonably necessary to:
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Complete transactions
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Provide customer service
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Comply with tax and legal obligations
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Resolve disputes
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Prevent fraud
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Improve our services
Information that is no longer needed is securely deleted or anonymized when practical.
YOUR PRIVACY RIGHTS
Depending on where you live, you may have rights regarding your personal information.
These rights may include:
Right to Know
You may request information about the personal information we have collected about you.
Right to Access
You may request a copy of your personal information.
Right to Correct
You may request corrections to inaccurate information.
Right to Delete
You may request that we delete certain personal information, subject to legal exceptions.
Right to Data Portability
You may request a copy of your information in a portable format where required by law.
Right to Opt Out
Where applicable, you may request that we stop using your information for targeted advertising or other purposes allowed under applicable privacy laws.
Right to Withdraw Consent
Where processing is based on your consent, you may withdraw that consent at any time.
HOW TO EXERCISE YOUR RIGHTS
To submit a privacy request, please contact us:
Phone
(276) 780-3733
Just Believe Boutique
201 E. Main Street, Suite 109
Marion, Virginia 24354
We may request information to verify your identity before fulfilling your request.
CHILDREN'S PRIVACY
Our website is intended for adults.
We do not knowingly collect personal information from children under the age of 13.
If we learn that personal information from a child has been collected without appropriate consent, we will promptly delete that information.
Parents or guardians who believe their child has submitted personal information may contact us using the information above.
INTERNATIONAL USERS
Our business operates in the United States.
If you access our website from another country, your information may be transferred to and processed in the United States, where privacy laws may differ from those in your country.
By using our website, you consent to this transfer where permitted by law.
CHANGES TO THIS POLICY
We may update this Privacy Policy periodically to reflect:
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Changes in our business
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Changes in technology
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Legal requirements
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New services
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Security improvements
When changes are made, we will update the "Last Updated" date at the top of this page.
Continued use of our website after changes have been posted constitutes acceptance of the revised Privacy Policy.
CONTACT US
If you have questions about this Privacy Policy or our privacy practices, please contact us.
Just Believe Boutique
201 E. Main Street, Suite 109
Marion, Virginia 24354
Phone:
(276) 780-3733
Email:
hello@justbelieveboutique.com
Website:
www.justbelieveboutique.com