I started this business in my basement in 2016 together with my amazing niece, who came up with our store name. Our two families spent several tough years learning exactly what “Just Believing” really meant as we lost a handful of incredible, strong, and compassionate women in our lives. In 2018 I saw a need for more stores in our local downtown area, so we didn’t have to drive hours to shop. So I opened our Brick & Mortar store in Downtown Marion, VA! 

To date, I am proud to have served over 4,700 customers both online and in-store. I love getting to see ladies have a huge boost of confidence when trying on outfits or having fun just chatting and paring things together, finding styles for special occasions, and developing lifelong friendships. It’s so much more than just clothing.

That’s why I hope you become a part of our Just Believe Boutique family! 

Fashion changes constantly, and I hope you will give our team and me at JBB a chance to share and pair up something fabulous that you will love. 

Thank you for being here and to all of our fabulous customers out there!