Color that stays polished from your morning coffee to evening plans. This liquid lipstick sets to a velvety matte finish in a hydrating formula, and with nearly 30 shades, from soft nudes and roses to classic reds and deep browns, there's one for every outfit and occasion.

What you'll love

• Finish: Velvety matte
• Formula: Hydrating liquid lipstick
• How to apply: Start with clean, smooth lips, outline with a lip liner if you like a crisp edge, then apply from the center of your lips outward and let it set
• Shades: Perfect Rose, Au Natural, Sunset Breeze, Retro Rose, Super Star, Red Love, Money Maker, Rose Dream, Wild Rose, Nude Essence, Mauve Pink, Cool Beige, Cool Girl, Brave, Baby Doll, Passion, First Kiss, Burn Me Once, Tongue Tied, Deep Love, Bombshell, Ruby, Autumn Vibes, 218, 219, She's A Peach, Determined (Fall Edition), Rich Mocha and Barely There

Gift it

A favorite shade makes an easy stocking stuffer or a sweet thank-you for a teacher, coworker or friend. Pair it with a matching lip liner, or tuck two or three shades into a makeup bag for a sister or best friend who loves a bold lip.

Not sure which shade is yours? Order online for U.S. shipping, or stop by our boutique in downtown Marion, Virginia, for complimentary makeup matching.

Shipping

• We ship within the United States. Standard flat-rate shipping is $7.95, and standard shipping is FREE on orders of $125 or more (after discounts, before taxes).
• Orders are processed and packed within 1–3 business days (Monday–Friday, excluding holidays).
• Standard delivery takes 3–7 business days after shipping, so most orders arrive within 4–10 business days of being placed.
• Orders ship via USPS, UPS, FedEx, or another qualified carrier. You'll receive a tracking email once your order ships.
• FREE local pickup is available at 201 E. Main Street, Suite 109, Marion, VA. Choose Local Pickup at checkout and wait for your ready-for-pickup notification before visiting.

Returns

• Online orders: returns must be requested and postmarked within 14 days of delivery. In-store purchases: within 14 days of purchase.
• To start a return, email hello@justbelieveboutique.com or call (276) 780-3733 with your order number.
• Items must be unworn, unwashed, and in new condition with all tags attached, and free of odors, makeup, pet hair, stains, or wear.
• Approved returns receive store credit only. Please allow 5–7 business days after we receive your return for processing.
• Final sale (not returnable): giveaways, accessories, jewelry, hats, hair accessories, beauty and skincare, perfume, drinkware, home décor, intimates, leggings, gift cards, clearance, items discounted 30% or more, and items marked “Final Sale.”
• Original shipping is nonrefundable, and return shipping is the customer's responsibility unless the item arrived damaged, defective, or incorrect.
• Damaged, defective, or wrong item? Email us within 3 days of delivery with your order number and photos.
• Exchanges: return the eligible item for store credit, then use it toward the size or color you want.

See our full Shipping Policy and Refund Policy for complete details.

What finish does this lipstick have?
A velvety matte finish.

Is the formula hydrating?
Yes. It's a hydrating liquid formula that sets to a velvety matte finish.

What shades are available?
Nearly 30, including Perfect Rose, Au Natural, Nude Essence, Red Love, Deep Love, Rich Mocha and Barely There. Check the selector for current availability.

How do I apply it?
Start with clean, smooth lips. Outline with a lip liner if you like a crisp edge, then apply from the center of your lips outward and let it set.

Can you help me choose a shade?
Yes. Stop by our boutique in downtown Marion, Virginia, for complimentary makeup matching.