Instant color without the wait. This self-tanner gives you a sun-kissed bronze the moment it goes on, which makes it a lifesaver before a holiday party, a wedding, family photos or that first warm weekend of the year.

What you'll love

• Color: Instant bronze you can build from a light glow to deeper color
• Finish: Streak-free
• Feel: Lightweight and fast-drying
• Wear: Dries without transferring to clothing
• Formula: Made with antioxidants and moisturizers

How to use it

Apply with a tanning mitt for smooth, even coverage. Once it's dry, add another layer anywhere you'd like a deeper glow.

Gift it

A fun self-care gift for the friend who's always ready for a getaway, a bride-to-be, or anyone who loves a glow all year. Tuck it into a gift bag with a tanning mitt and a hand lotion for a ready-made pampering set.

We ship anywhere in the U.S., and free pickup is always an option at our boutique in downtown Marion, Virginia.

Shipping

• We ship within the United States. Standard flat-rate shipping is $7.95, and standard shipping is FREE on orders of $125 or more (after discounts, before taxes).
• Orders are processed and packed within 1–3 business days (Monday–Friday, excluding holidays).
• Standard delivery takes 3–7 business days after shipping, so most orders arrive within 4–10 business days of being placed.
• Orders ship via USPS, UPS, FedEx, or another qualified carrier. You'll receive a tracking email once your order ships.
• FREE local pickup is available at 201 E. Main Street, Suite 109, Marion, VA. Choose Local Pickup at checkout and wait for your ready-for-pickup notification before visiting.

Returns

• Online orders: returns must be requested and postmarked within 14 days of delivery. In-store purchases: within 14 days of purchase.
• To start a return, email hello@justbelieveboutique.com or call (276) 780-3733 with your order number.
• Items must be unworn, unwashed, and in new condition with all tags attached, and free of odors, makeup, pet hair, stains, or wear.
• Approved returns receive store credit only. Please allow 5–7 business days after we receive your return for processing.
• Final sale (not returnable): giveaways, accessories, jewelry, hats, hair accessories, beauty and skincare, perfume, drinkware, home décor, intimates, leggings, gift cards, clearance, items discounted 30% or more, and items marked “Final Sale.”
• Original shipping is nonrefundable, and return shipping is the customer's responsibility unless the item arrived damaged, defective, or incorrect.
• Damaged, defective, or wrong item? Email us within 3 days of delivery with your order number and photos.
• Exchanges: return the eligible item for store credit, then use it toward the size or color you want.

See our full Shipping Policy and Refund Policy for complete details.

Will it leave streaks?
It's made to give an instant, streak-free bronze finish.

Is the color buildable?
Yes. Start with one light layer, let it dry, then add more anywhere you'd like a deeper glow.

Will it rub off on my clothes?
It's fast-drying and lightweight, and it dries without transferring to clothing.

What's in the formula?
It's made with antioxidants and moisturizers.

What should I apply it with?
A tanning mitt helps you get smooth, even coverage. We carry the Luxury Tanning Mitt if you'd like one.